Rival Foods and LIVEKINDLY Collective Enter Partnership to Develop Plant-Based Whole-Cut Products

NEW YORK–(BUSINESS WIRE)–Feb 8, 2021– Rival Foods, a plant-based gastronomy start-up, and LIVEKINDLY Collective, a collection of heritage and start-up brands on track to become one of the world’s largest plant-based food companies, today announced they will enter into a partnership to create the perfect plant-based chicken, helping consumers make sustainable choices without compromise. Through this collaboration, Rival Foods and LIVEKINDLY Collective will be able to leverage their complementary knowledge and resources, providing a new model for rapid product innovation. "The key to persuading consumers to adapt their behavior is creating delicious plant-based options that deliver on taste and texture and can truly replace animal-based products," said Birgit Dekkers, Co-Founder of Rival Foods. "The fibrous texture of whole-cut meat products is one of its most distinct features, and we are able to replicate that experience, ensuring a sensorial superiority within the plant-based product category." Rival Foods has developed and commercialized a production process to transform plant-based ingredients into high-quality textured protein foods with an unparalleled fibrous texture, rich mouthfeel and juiciness, using very few clean-label ingredients. "Our plant-based food platform is uniquely positioned to scale rapidly and transform the current global food system," said Kees Kruythoff, CEO and Chairman of LIVEKINDLY Collective. "Through this open innovation model with Rival Foods, we will be able to develop a new generation of innovative, delicious, and nutritious plant-based products that meet the growing global demand for animal-free food." LIVEKINDLY Collective is building a robust ecosystem of founder-led plant-based brands under the leadership of global food executives, including Oumph!, The Fry Family Food Co. and LikeMeat, and the company’s media and lifestyle platform, LIVEKINDLY. The company actively collaborates with frontrunners in the plant-based protein industry at all levels of the value chain, from "farm to fork," supported by a global network of suppliers, distributors, and customers. About Rival Foods Rival Foods is a technology start-up founded in 2019 by Birgit Dekkers and Ernst Breel with the mission to enable uncompromised plant-based eating experiences around the world. This is achieved by utilizing new technologies and processes to deliver the world’s first plant-based whole-cuts. Rival Foods is a spin-off company from the Wageningen University & Research in The Netherlands and is technology- and knowledge-driven in its pursuit to create the ultimate plant-based protein whole-cuts. Rival Foods can transform a wide variety of plant-based ingredients into products with great texture, rich mouthfeel and juiciness using limited ingredients. Aside from technology, Rival Foods also actively engages in the market by working together with leading chefs, food professionals and industry players. In these collaborations, Rival Foods explores opportunities to create exciting eating experiences that fit with local food culture and make animal products obsolete. About LIVEKINDLY Collective LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. As a collective of entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale – because of its unique capabilities and purpose-driven mission to effect change through sustainable, cruelty-free, plant-based alternatives. Through its portfolio of brands, Oumph!, The Fry Family Food Co. and LikeMeat, LIVEKINDLY Collective is making plant-based eating the new normal and providing consumers around the world with healthy, sustainable, delicious food options. Furthermore, LIVEKINDLY Collective is the voice of the movement, communicating informative, entertaining and inspiring content about veganism and the environment through its media and lifestyle platform, LIVEKINDLY. View source version on businesswire.com:https://www.businesswire.com/news/home/20210208005636/en/ CONTACT: Rival Foods Birgit Dekkers +31(0)647445147 birgit@rival-foods.comLIVEKINDLY Collective Katie Fagan media@livekindly.com KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: FOOD/BEVERAGE RETAIL SOURCE: LIVEKINDLY Collective Copyright Business Wire 2021. PUB: 02/08/2021 11:52 AM/DISC: 02/08/2021 11:52 AM http://www.businesswire.com/news/home/20210208005636/en