Twin Peaks announced on Thursday the company is donating $10 to the ALS Association for every touchdown scored during the 2022 NFL season, a press release stated.
The sports lodge is committed to donating a minimum of $15,000 toward fighting ALS with hopes of exceeding that goal with the help of its legions of fans.
Known for years by many as Lou Gehrig’s Disease, ALS became synonymous with the Yankees Hall of Famer because of his public fight with the disease in the late 1930s. New Orleans Saints special teams ace and fan favorite Steve Gleason was diagnosed with ALS in 2011 is among the most recent vocal advocates for finding a cure. Research is ongoing to combat the disease and earlier this fall the FDA approved the use of a new treatment option to combat the effects of ALS.
“We want to do everything we can to assist the ALS Association and help the many families that have been impacted by this disease,” Twin Peaks CEO Joe Hummel stated in the press release. “Touchdowns are always great for your favorite NFL team, but we’re proud to say that every touchdown scored this season will go to the same team – the one battling ALS!”
In early October, several members of the Twin Peaks family joined the annual DFW Walk to Defeat ALS at the Dallas College Northlake Campus in Las Colinas. The Walk helped raise more than $577,000 toward the ALS Association’s goal of $1.21 million in Texas.
Anyone interested in joining the Twin Peaks team in its fight against ALS is encouraged to pledge their donation through the fantasy football program at donate.tx.als.org/team/437914.
