United Supermarkets and Market Street are set to kick-off the “Aisles of Smiles” campaign, a program to raise money for the Muscular Dystrophy Association, a press release stated.
The kick-off will take place at 10:30 a.m. Thursday at the Market Street location of 4950 East 42nd Street.
Throughout the campaign, guests of United Supermarkets and Market Street will be able to purchase qualifying products throughout the store with a portion of the sale being contributed to MDA.
From Sept. 1 through Sept. 14, guests will also be able to donate any dollar amount to MDA through a donate-at-the-register campaign.
The MDA was started in 1950 by a group of people looking to better the lives of those who deal with neuromuscular conditions. To this day, the organization continues to pursue the promise to free families from the life-threatening effects of muscular dystrophy and other muscle-debilitating diseases.
The campaign kick-off event will consist of brief comments followed by a ceremonial first donation.
