Celebrate Life. Live Drug Free. This is the theme for Red Ribbon Week which runs Oct. 23-Oct. 31.
ECISD will launch its annual week-long campaign with a kickoff at 10 a.m. Monday at the Administration Building, 802 N. Sam Houston Ave.
The campaign is a reminder that everyday Americans across the country make significant daily contributions to their communities by being the best they can be because they live Drug-Free!
Locally, the kickoff is a chance for Odessa to unite in spreading a drug free message. Superintendent Scott Muri, Mayor Javier Joven, the Odessa Chamber of Commerce Ambassadors and others will speak, and the Permian High School Panther Paws and drumline will perform. During the rest of the week, schools will celebrate in fun ways designed to reinforce this critical refrain, a news release said.
Red Ribbon Week began in 1985 as a way to honor the memory of DEA Agent Kiki Camarena who was kidnapped, tortured and killed by drug traffickers.
