Click It or Ticket campaign marks 20 years

Transportation officials, law enforcement and local safety advocates will gather at a press conference to celebrate the 20th Anniversary of Texas Click It or Ticket and the launch of this year’s campaign. The press conference will take place against a backdrop of a large sculptural display boldly celebrating the 6,972 lives saved over the 20 years of the Texas Click It or Ticket campaign.

A news conference is scheduled for 10:30 a.m. Friday at the Odessa Police Department, 205 N. Grant St.

“Click It or Ticket” is celebrating its 20th anniversary this year with a series of events across the state reminding every Texan to buckle up. Since its launch in 2002, the Texas Click It or Ticket initiative is estimated to have saved 6,972 lives, prevented 120,000 serious injuries, and saved $26.3 billion in related economic costs, a news release said.

Whether you’re traveling during the day or at night, a short or long distance, or as a driver or a passenger, wearing a seat belt remains the single most effective way to protect yourself from serious injury or death in a crash. TxDOT’s annual “Click It or Ticket” campaign reminds everyone about the safety benefits of wearing a seat belt. Texas law enforcement officers will step up their efforts from May 23 through June 5 to ticket unbelted drivers and passengers, the release said.

The Click It or Ticket campaign is a key component of #EndTheStreakTX, a broader social media and word-of-mouth effort that encourages drivers to make safer choices while behind the wheel such as wearing a seat belt, driving the speed limit, never texting and driving, and never driving under the influence of alcohol or other drugs. Nov.7, 2000, was the last deathless day on Texas roadways. #EndTheStreakTX asks all Texans to commit to driving safely to help end the streak of daily deaths on Texas roadways.