As National Small Business Week approaches, recognized from April 28 – May 4, now is a great time to shine a spotlight on the heartbeat of our communities – local businesses. From local contractors to cozy cafes and family-run boutiques, local businesses contribute immensely to the vibrancy of our neighborhoods. In celebration of the entrepreneurial spirit and innovation of small business owners, it’s vital these enterprises receive the support they need to fuel economic growth, foster job creation, and cultivate a unique, diverse marketplace that reflects the rich tapestry of American society.
Launching a small business is not a simple task and many entrepreneurs must overcome multiple challenges to reach their goal of sustainable success. Approximately 1-in-3 small businesses survive their 10th year in operation with many closing due to difficulties establishing a customer base within a competitive environment. Throughout the year and especially during National Small Business Week, multiple organizations, such as the Small Business Administration (SBA) and Better Business Bureau (BBB), host workshops and seminars designed to help small businesses have every opportunity to succeed in their business venture. Even with these resources, the most significant influence on a local business’s success is often the support they receive from their community.
To show support and solidarity during National Small Business Week, BBB encourages residents to shop small and shop locally. However, there are also numerous other ways to contribute to the strength of your local business community:
- Shop local. Before buying an item from a major corporation, search your community to determine if a local retailer offers the same thing. Instead of purchasing the newest best-selling book or home gadget from a mass retailer or online, support your local community and meet the small business entrepreneurs in your area. Most companies have an option to order online and pick up at the store for even more convenience when shopping local.
- Go to the source. While there may be times when delivery is the best option, consumers should try to go directly to the source of purchase. Third-party delivery services charge restaurants fees to use their services, taking away from the profit margins of small businesses. Small businesses listing their products on digital marketplaces, such as Amazon or eBay, may also have a percentage of their sales diverted to the hosting website. By going directly to the source of these products and removing the middleman, consumers can better support small businesses.
- Be social. Support small businesses in your community by “liking” them on social media, writing positive reviews, posting positive photos, and tagging the company in your posts. Promoting these businesses through social channels has the same effect as “word-of-mouth” recommendations, enhancing their digital presence.
- Participate in community events. Farmers’ markets, networking events, community celebrations and national holiday celebrations are fantastic avenues to support locally owned small businesses, meet your community, and learn what local businesses offer. It is also where ideas, opportunities, and knowledge can be shared, strengthening your small business community.
- Offer assistance. Be generous and forthcoming with any help you can provide to a small business. If you have technical or skilled expertise, such as an electrician or a lawyer, consider offering your services to small businesses in your community at a discounted rate. If you see an area where a small business is struggling that you are knowledgeable of, offer recommendations and build mutually beneficial relationships.
Better Business Bureau hosts a resource center specifically tailored to the needs of small businesses across North America. Consumers can access these resources for free at BBB.org/SmallBusiness.
The SBA offers various resources for small businesses to assist in planning, execution, and evaluation of business practices, such as Small Business Development Centers. To find an SBA resource near you, visit SBA.gov/local-assistance.
