• January 29, 2020

Four Ways to Prepare Your Small Business for the Holiday Rush - Odessa American: Seasonal

e-Edition Subscribe

Four Ways to Prepare Your Small Business for the Holiday Rush

Font Size:
Default font size
Larger font size

Posted: Friday, November 15, 2019 2:41 pm

(BPT) - For small business owners, preparing for the holiday season can be overwhelming. Many owners are finalizing business plans for next year, most are closing out financial reporting for the calendar year, and for those in retail, the hustle and bustle of the holidays presents a unique set of challenges and risks.

While dressing your windows and stocking up on inventory are important, it’s essential you optimize your insurance program, too. The most efficient way to do this is through an independent insurance agent, which also affords you the opportunity to support a fellow local businessperson.

Below are four holiday season risks you should discuss with your agent, with the goal of protecting the business you have worked so hard to build.

Holiday Help

One of the most common adjustments small businesses make during the holidays is enlisting seasonal help. You may be tempted to forgo your typical hiring practices, such as background checks or delivery driver training, in the interest of saving time or under the assumption that these team members won’t be with you long-term, but that would be a mistake. Many insurance programs offer discounts on background checks and driver safety training as services to their customers, so look into the options available to you.

Theft Alert

With increased sales, unfortunately, comes a corresponding increase in the risk of theft. In fact, this risk was identified by small business owners as one of the top five in the 2019 Small Business Risk Report from The Hanover Insurance Group and Forbes Insights. Day-to-day inventory and customer activity monitoring may fall to the wayside due to heavier foot traffic, longer lines and busy employees. Your agent can outline the theft mitigation insights and tips offered by your insurance program to get ahead of issues and holiday headaches.

Unexpected Accidents

Slip-and-fall accidents — and the litigation that accompanies them — are largely preventable. Weather conditions, drivers distracted by their shopping lists, and increased foot traffic can lead to more accidents during the holiday season. You can prepare your business with strategies like proper signage and maintenance adjustments, but also by taking preventative measures that are often recommended by your insurance agent or carrier.

Cyber Vulnerabilities

The 2019 Small Business Risk Report also showed that 67% of small business owners say they are more vulnerable to cybersecurity breaches as they transition their businesses to be more digital. On the positive side, experts are oftentimes available through your insurance provider to help with cyber risk management, focused on data breach preparation and remediation. If your small business offers customers an online experience, or if your customer and inventory management systems are cloud-based, take advantage of these expert insights.

As Small Business Saturday and the holidays approach, now is a great time to sit down with your local insurance agent to explore the options available. Consider it a gift that gives back … to your business and ultimately to your customers during the holidays and beyond.

Odessa, TX

Current Conditions

Humidity: 31%
Winds: E at 11mph
Feels Like: 49°

Your Extended Forecast


High 57°/Low 31°
Sunny. Highs in the upper 50s and lows in the low 30s.


High 48°/Low 31°
More clouds than sun. Highs in the upper 40s and lows in the low 30s.


High 57°/Low 32°
Mostly sunny. Highs in the upper 50s and lows in the low 30s.
Online Features

Pet Central


Having a pet is a lot of responsibility, and we’ll help by giving you lots of tips and tricks! More >>



Our fitness articles will help teach you how to work out with gym- and home-based exercises. More >>



Enjoy the crosswords challenge in our free daily puzzles, from the harder Sunday crossword to the quicker daily. More >>



Every Sudoku has a unique solution that can be reached logically. Enter numbers into the blank spaces so that each row, column and 3x3 box contains the numbers 1 to 9. More >>

  • ALL-ACCESS: Subscribe to our e-edition and premium website at myoaoa.com.
    You can read your daily newspaper without taking a walk to the driveway.
    Look back at yesterday's newspaper, or issues from months ago with our archive feature.
    Call circulation at 432-337-7314 to sign up today.