• August 23, 2019

First-grader takes on entrepreneurship - Odessa American: Local News

e-Edition Subscribe

First-grader takes on entrepreneurship

Font Size:
Default font size
Larger font size
  • Zeke’s Peeps

    Zeke Moya, 6, a shakes a jar of aroma beads to mix with fragrance so that he can make car fresheners as his mother Marisa Moya supervises while holding her daughter Micah Moya, 2, Tuesday in his kitchen. Moya founded Zeke Peeps and currently offers 14 different scented fresheners at $8 a piece.

Posted: Sunday, July 7, 2019 4:00 am

A 6-year-old boy in north Odessa transforms his family’s kitchen into a laboratory during his down time.

Zeke Moya is an energetic child with a passion for entrepreneurship. He has tested the waters by selling farm fresh eggs at local farmers markets and has moved on to a business venture that is more compatible with his school schedule.

The idea for his business, Zeke’s Peeps, came about when he was just 4 years old after his grandfather bought a flock of chickens. Zeke would travel with his parents about an hour away from home on the weekends to Jal, N.M., where his grandparents live, and there he learned to care for animals.

A visit to a farmers market led him to the discovery of selling eggs and he quickly asked his parents if he could set up a stand. They approved of the idea and eased him into entrepreneurship by letting him handle age-appropriate tasks like packaging product and customer service.

“He started out with eggs because he loves chickens,” Marisa Moya, Zeke’s mother, said. “He stamped all of his cartons with his logo and set up at the Parks Legado Farmers Market.”

Moya said the family took a break when Zeke started kindergarten and recently transitioned to selling hand-made air fresheners from their home.

Zeke stood on a blue step stool in his kitchen Wednesday afternoon while his mother supervised him mixing his latest creations. He scooped up some pigment to mix in with his birds of paradise fragrance in a mason jar and then used an electric stirrer to blend the ingredients.

“I like the shaking,” Zeke said.

He proceeded to funnel a cup of aroma beads into his mixture, closed the lid and shook the jar back and forth.

“It’s really a science,” Moya said. “He loves to mix colors. He likes the visuals and he likes to make scents.”

His mother completes the process by pouring the contents of the jar into cookie cutters shaped like pump jacks, longhorns and cacti and then bakes them in the oven.

Ironically, Moya described her son as the opposite of a sensory seeker due to a sensory processing disorder he has, which can make him more sensitive to certain sounds and smells.

“He likes to smell everything, and I let him even though some of those scents are hard for him to smell,” she said. “It’s a way for us to expose him to more textures and scents and kind of help get him past those issues that he has.”

Zeke’s Peeps sold more than 100 “car freshies” within their first month on the job. Scents sold include leather and lace, butt naked, blue Hawaii, fresh linen and more.

Moya said the business not only teaches her son math and money management, but also builds confidence and character.

She started homeschooling Zeke this month and incorporates the activities he is interested in into the curriculum. He gains life skills like balancing a ledger account with his lesson plans.

As long as he’s showing interest in it, we’re going to support him,” Moya said, “just like any other parent would when their kid likes to play football, only our kid is interested in technology and selling things.”

Zeke’s Peeps primarily conducts business through their Facebook page, but sometimes Zeke can be found standing behind a bright blue stand in front of his home.

Odessa, TX

Current Conditions

Humidity: 76%
Winds: SE at 5mph
Feels Like: 75°

Your Extended Forecast


High 94°/Low 72°
Partly cloudy. Lows overnight in the low 70s.


High 97°/Low 74°
Times of sun and clouds. Highs in the upper 90s and lows in the mid 70s.


High 105°/Low 77°
Mainly sunny. Highs 103 to 107F and lows in the upper 70s.
Online Features

Pet Central


Having a pet is a lot of responsibility, and we’ll help by giving you lots of tips and tricks! More >>



Our fitness articles will help teach you how to work out with gym- and home-based exercises. More >>



Enjoy the crosswords challenge in our free daily puzzles, from the harder Sunday crossword to the quicker daily. More >>



Every Sudoku has a unique solution that can be reached logically. Enter numbers into the blank spaces so that each row, column and 3x3 box contains the numbers 1 to 9. More >>

  • ALL-ACCESS: Subscribe to our e-edition and premium website at myoaoa.com.
    You can read your daily newspaper without taking a walk to the driveway.
    Look back at yesterday's newspaper, or issues from months ago with our archive feature.
    Call circulation at 432-337-7670 to sign up today.