• December 13, 2019

SisterDough transitions to storefront - Odessa American: Local News

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SisterDough transitions to storefront

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Posted: Friday, July 19, 2019 3:31 pm

As a mother of four, Priscella Garcia was faced with a decision — stay in the restaurant business as a server or take the leap to become an owner of a specialty doughnut shop.

The 36-year-old Odessan chose the latter after words of encouragement from her children.

On March 25, SisterDough officially started when Garcia made her first batch of doughnuts and about a month later she made her specialty doughnut shop her sole source of income.

“Business ownership is what I’ve always dreamed of,” Garcia said. “When I knew that I found the right thing to do, it would give me the opportunity to be home in the evenings with my children. When you serve, you have to work in the evenings to make money.

“We are doing amazing. It has allowed me the opportunity to self-sustain and build a business. We are already ahead of our one-year plan. We are just blessed.”

SisterDough doughnuts are topped with bacon, potato chips, cereal, cookies, fruit and other various treats.

Garcia said she makes hundreds to thousands of doughnuts every week for online orders. Her business can also be found at events in Odessa and Midland — including the Parks Legado Farmers Market.

“This is my first venture into business ownership and I’m learning every day,” Garcia said. “There’s something new to learn every day. The reception that I’ve got has been phenomenal. It’s one of those unique things. I wanted to bring a big city feel to our area.

“Even though we are growing and we are expanding. Midland and Odessa is lacking for something different. If locals can bring that into our community, we want to keep it here.”

Online orders and various events in the Permian Basin is SisterDough’s current mode of operation, but that will change as the business is scheduled to move into Micro Market Midland the first or second week of August.

“I got a 230 square foot space and I will have doughnuts featured daily there,” Garcia said. “Right now, we are making to order and delivering them. We have been logging a lot of miles for last three months. We will still do that, but modify it just a little bit on the deliveries.”

Garcia’s four children — Joshua, 17, Luke, 15, Jesse, 13, and Eva, 12 — help deliver, market, cook and sell doughnuts. That quartet will also be there when SisterDough moves into its storefront.

Joshua Garcia, who will be a senior at Permian High School in the fall, said each sibling knows their roles in helping their mother. He also remembers coming home from school and seeing doughnuts cooling. He posted a photo on Twitter on March 25, which received 59 retweets and 190 likes.

“I give my mom a lot of props, because it’s really hard having four kids and a job and then trying to make a new living with something that you’ve never done before,” Joshua Garcia said. “She jumped into a whole new thing. She’s really accepted it. There have been hard days. There have been easy days. She’s really grown and learned a lot. ”

The first online order that Priscella Garcia received was two dozen doughnuts from Curb Side Bistro co-owner Stephanie Barrientos.

Barrientos said as she sat alongside her husband, Chef Alejandro, during an art exhibit taking place at their restaurant on July 13 that it’s important for small businesses to support each other. She added about how special it is that a mother of four took the chance on starting her own business.

“To see a woman do that, I tip my hat to her,” Stephanie Barrientos said. “She’s going to succeed. She will be successful. She’s going to be amazing. I’m so proud of her. We’ve known her for so many years and for her to take that jump. She’s going to do great.”

Chef Alejandro said he’s willing to give any up-and-coming restaurant information, because he and his wife had to learn through trial and error. The Barrientos said they don’t see SisterDough as competition, but an opportunity to continue to grow the food scene in the Permian Basin.

“We don’t try to sugar coat anything,” Chef Alejandro said. “We tell them it’s going to be hard. There are going to be sleepless nights. They are going to worry. Sometimes your bank account is going to look scary. She’s a woman in business empowering herself. Her daughter is looking up to that. It’s so cool that more and more women are coming into their own in this industry.”

Garcia said it meant a great deal for the Barrientos to believe in her, because she has seen the husband-and-wife duo go from a successful food truck to busy brick and mortar establishment, which is the next venture she’s about to embark on.

“I’m super excited to call them my friends,” Garcia said about the Barrientos. “Their support is amazing. What they have accomplished and what they do for the community is anything a small business should aspire to do.”

Odessa, TX

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