• August 17, 2019

New Certain Conferences® Suite Enables Greater Business Results from Enterprise Events - Odessa American: Business

e-Edition Subscribe

New Certain Conferences® Suite Enables Greater Business Results from Enterprise Events

Print
Font Size:
Default font size
Larger font size

Posted: Tuesday, August 13, 2019 8:01 am | Updated: 8:30 am, Tue Aug 13, 2019.

SAN FRANCISCO--(BUSINESS WIRE)--Aug 13, 2019--

Certain, the industry leader in enterprise event automation, today announced its newly redesigned Certain Conferences solution. With this new platform, marketers and event planners can manage large-scale events and conferences with ease, ensuring their speakers and attendees have a seamless experience while automating workflow and capturing valuable data to improve event outcomes.

Today’s largest conferences are naturally complex, expensive and highly visible. Marketers need to make a lasting impression on their conference attendees to extend their brand, increase engagement and drive key business results such as pipeline influence. With Certain’s newly improved and more flexible session catalog, reviewer portal, and call for papers features, marketers and event planners can be sure they are creating the best experience for their speakers while efficiently managing the content workflow from hundreds and thousands of sessions.

“Today’s conferences are not only getting bigger, but they are driving more impact for companies—from customer engagement to creating new business opportunities. To maximize event engagement, companies need a smart and intuitive solution that helps them connect all of the logistical dots that go into the successful planning and execution of an event with business outcomes,” said Peter Micciche, CEO of Certain. “Certain Conferences is the marketing and event planning one-stop shop to not only manage conference logistics, but also scale their events to create a strong, personalized attendee experience.”

Certain Conferences empowers enterprises to provide a state-of-the-art, tailored experience for their larger conference attendees, speakers and sponsors. With its latest upgrades, Certain Conferences does more to help enterprises execute events flawlessly and tackle the logistical hardships involved in these massive undertakings. With this, marketers can focus on providing the best possible experience for their events, which is proving to be a major contributor when it comes to delivering overall business goals.

“Using Certain for our large international event, NIDays, enabled us to more effectively manage event logistics, and ultimately provide a unique and personalized experience to both our attendees and our speakers,” said Helena Lewis, Marketing Operations and Technology Chief at National Instruments. “We're now excited to implement these new enhancements for our largest event, NIWeek 2020.”

Certain Conferences is already used by a number of large enterprises to:

  • Save time and effort – Reduce the manual effort required to set up and manage large events. Marketers are able to easily build dynamic, brand-compliant event websites and session catalogs.
  • Increase personalization – Provide a tailored experience for attendees, speakers and sponsors through session recommendations based on attendee type, and unique experiences via the speaker portal based on attendees’ roles.
  • Easily manage speakers and sessions – Ensure event content is reviewed and published in a timely fashion by collaborating with speakers, assigning tasks and setting reminders through the speaker portal.

Certain Conferences is powered by Certain’s real-time event data platform, Certain Signal, to combine the high intent customer and prospect data captured from events with data from other channels to personalize marketing and sales outreach.

For more on what Certain Conferences looks like in action, check out our blog.

About Certain

Certain is the leading enterprise event automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights to improve sales and marketing results. Certain partners with hundreds of companies across tens of thousands of global events to help drive measurable business results from their events. Visit www.certain.com for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190813005115/en/

CONTACT: Gaby Yim

CertainUS@hotwirepr.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: HARDWARE ELECTRONIC DESIGN AUTOMATION TECHNOLOGY SOFTWARE

SOURCE: Certain

Copyright Business Wire 2019.

PUB: 08/13/2019 09:00 AM/DISC: 08/13/2019 09:01 AM

http://www.businesswire.com/news/home/20190813005115/en

© 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Odessa, TX

Current Conditions

Clear
88°
Humidity: 35%
Winds: SE at 8mph
Feels Like: 89°

Your Extended Forecast

Tomorrow

weather
High 104°/Low 79°
Mainly clear. Lows overnight in the upper 70s.

sunday

weather
High 104°/Low 77°
Mainly sunny. Highs 102 to 106F and lows in the upper 70s.

monday

weather
High 100°/Low 75°
Mostly sunny. Highs 98 to 102F and lows in the mid 70s.
Online Features

Pet Central

pets

Having a pet is a lot of responsibility, and we’ll help by giving you lots of tips and tricks! More >>

Fitness

Fitness

Our fitness articles will help teach you how to work out with gym- and home-based exercises. More >>

Crosswords

Crosswords

Enjoy the crosswords challenge in our free daily puzzles, from the harder Sunday crossword to the quicker daily. More >>

Sudoku

Sudoku

Every Sudoku has a unique solution that can be reached logically. Enter numbers into the blank spaces so that each row, column and 3x3 box contains the numbers 1 to 9. More >>




  • ALL-ACCESS: Subscribe to our e-edition and premium website at myoaoa.com.
    You can read your daily newspaper without taking a walk to the driveway.
    Look back at yesterday's newspaper, or issues from months ago with our archive feature.
    Call circulation at 432-337-7670 to sign up today.