• July 21, 2019

BOS Brands Launches #ScreenFreeSaturday as Part of Global ‘GO FOR FUN’ Marketing Campaign - Odessa American: Business

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BOS Brands Launches #ScreenFreeSaturday as Part of Global ‘GO FOR FUN’ Marketing Campaign

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Posted: Tuesday, June 25, 2019 9:01 am | Updated: 9:30 am, Tue Jun 25, 2019.

BOULDER, Colo.--(BUSINESS WIRE)--Jun 25, 2019--

South Africa-based BOS Brands, creator of delicious, certified organic iced teas that make healthy refreshment fun, today announced a screen free Saturday digital detox as part of its global GO FOR FUN marketing campaign encouraging people to unplug from digital devices and go for fun instead. Across the Netherlands, France, the United States, and South Africa, people are invited to join the movement by acknowledging how much time they spend on their phones or in front of screens in general, and enjoy one day screen free each week this summer as they reconnect with real, healthy fun.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190625005374/en/

BOS Brands Launches #ScreenFreeSaturday as part of Global ‘GO FOR FUN’ Marketing Campaign Tuesday, June 25, 2019. Campaign visuals are inspired by old television color cards and bright, slim cans of BOS Iced Tea. (Graphic: Business Wire)

According to Nielsen, adults in the U.S. spend over nine and half hours of their day staring at screens. Our eyes move from the tiny devices in our hands to computer screens on the table and televisions mounted on the wall. BOS Brands’ GO FOR FUN campaign reminds people to check in with themselves on how much of their day, week, month, and life is spent working and scrolling, and remember that real fun is out there—we just need to unplug every once in a while. Whether that is gathering with friends, going for a bike ride, reading a book on the beach, or listening to live music, we can all use some intentional practice to live more in the present moment offline.

“BOS Brands is committed to bringing health, joy, and great taste to thirsty people everywhere,” said Montse De Rojas, global marketing director for BOS Brands. “We started BOS doing what we love—being outdoors—and we want to inspire others to live this philosophy and reconnect with what truly makes them feel alive. Saturday is the perfect day of the week to put away the phone, turn off the television, and spend time with friends and family.”

Enjoying the magic of life is in the nature of BOS. Born in Cape Town in 2010, BOS Brands harnesses the superfood power of rooibos—or “red bush” tea—through two lines of premium organic iced teas in the U.S. Each can BOS Iced Tea contains 2-4 cups of brewed rooibos, making it the ultimate health-conscious beverage to reward the body, mind, and spirit. All the rooibos used in BOS Iced Teas is hand-harvested in the magical Cederberg Mountains of South Africa, a unique 60-mile radius of pristine wilderness, just outside Cape Town, and the only place on the planet where rooibos grows.

BOS Iced Teas are available at Whole Foods, Erewon, and other retailers on the West Coast, as well as on the company’s website and Amazon. For more information on BOS Iced Tea and the BOS Brands GO FOR FUN campaign, please follow #ScreenFreeSaturday and visit http://www.bosbrands.com/en.

About BOS Brands

The BOS philosophy is simple—being healthy should be fun. Our mission? To bring health, joy, and great taste to thirsty people everywhere. Founded in 2010 in Cape Town, BOS harnesses the benefits of rooibos—a unique South African superfood—to create a delicious ready-to-drink range of organic iced teas. Blended with all-natural fruit flavors and delivered in bright, bold, colorful packaging, BOS Iced Teas give fun a new flavor. The brand's marketing activities are inspired by the South African expression “Go BOS,” which means to go crazy in a fun way; and this approach is at the heart of the BOS experience. BOS’ rooibos tea is farmed ethically on Klipopmekaar—a private nature reserve high up in the Cederberg Mountains in South Africa—a pristine wilderness and the only place on the planet where rooibos grows. Giving back to its roots, BOS plants and maintains one tree for every 2,000 cans sold. To date it's planted over 20,000 trees in underprivileged areas of South Africa and is well on the way to achieving the brand's goal of planting 50,000 trees by 2020. For more information, please visit http://www.bosbrands.com/en, follow the BOS adventures on Facebook or Instagram, email hello@bosbrands.com, or call 1-877-4-BOSTEA.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190625005374/en/

CONTACT: Media Contact:

Lynsey Winters

Rachel Kay Public Relations

858.243.4761

lynsey@rkpr.net

KEYWORD: COLORADO NORTH AMERICA UNITED STATES SOUTH AFRICA AFRICA

INDUSTRY KEYWORD: MARKETING SUPERMARKET SPECIALTY COMMUNICATIONS FOOD/BEVERAGE RETAIL

SOURCE: BOS Brands

Copyright Business Wire 2019.

PUB: 06/25/2019 10:00 AM/DISC: 06/25/2019 10:00 AM

http://www.businesswire.com/news/home/20190625005374/en

© 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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