• May 29, 2020

Global Yoga Accessories Market 2020-2024 | Product Premiumization to Boost Market Growth | Technavio - Odessa American: Business

e-Edition Subscribe

Global Yoga Accessories Market 2020-2024 | Product Premiumization to Boost Market Growth | Technavio

Font Size:
Default font size
Larger font size

Posted: Tuesday, May 19, 2020 8:00 pm | Updated: 8:31 pm, Tue May 19, 2020.

LONDON--(BUSINESS WIRE)--May 19, 2020--

The global yoga accessories market size is expected to grow by USD 830.47 million during 2020-2024. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. The impact can be expected to be significant in the first quarter but gradually lessen in subsequent quarters – with a limited impact on the full-year economic growth, according to the latest market research report by Technavio. Request a free sample report

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200519005821/en/

Technavio has announced its latest market research report titled Global Yoga Accessories Market 2020-2024 (Graphic: Business Wire)

Product premiumization due to increasing innovation will be one of the major factors behind the yoga accessories market growth. Vendors are offering innovative yoga accessories such as reversible mats, which are made from natural rubber along with eco-friendly mats that are developed from jute. These mats are designed with antimicrobial additives that help prevent mold and mildew on the mat. Such innovations are driving the market and consumers are willing to invest in these premium products due to factors such as superior quality and durability. The launch of such innovative and premium products will help vendors widen their profit margins and gain a competitive edge during the forecast period.

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR43441

As per Technavio, the introduction of smart mats will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2020-2024.

Yoga Accessories Market: Introduction of Smart Mats

Several manufacturers are continuously looking to improve yoga mats with additional features to increase customer satisfaction. One of the trending innovations in the field of yoga mats is smart connectivity using Wi-Fi and Bluetooth. Such smart mats can be monitored through mobile apps installed on smart gadgets. Several manufacturers are focusing on introducing the smart connectivity feature in their upcoming yoga accessories. For instance, SmartMat is a portable yoga mat, which helps track and improve yoga practice by suggesting incremental improvements towards achieving the perfect position. Thus, with such advanced features, the global market is expected to witness a positive outlook during the forecast period.

"Growing enrolment in fitness and health clubs and increasing availability of custom yoga mats will have a significant impact on the growth of the yoga accessories market value during the forecast period,” says a senior analyst at Technavio.

Register for a free trial today and gain instant access to 17,000+ market research reports

Technavio's SUBSCRIPTION platform

Yoga Accessories Market: Segmentation Analysis

This market research report segments the yoga accessories market by product (yoga mats, yoga straps, yoga blocks, and others) and geography (North America, Europe, APAC, South America, and MEA).

The North American region led the yoga accessories market share in 2019, followed by Europe, APAC, South America, and MEA respectively. During the forecast period, the North American region is expected to register the highest incremental growth due to factors such as the rising participation in regular fitness activities, and the introduction of new product offerings by vendors in the region.

Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.Request a free sample report

Some of the key topics covered in the report include:

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200519005821/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200





SOURCE: Technavio Research

Copyright Business Wire 2020.

PUB: 05/19/2020 09:00 PM/DISC: 05/19/2020 09:00 PM


© 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Odessa, TX

Current Conditions

Humidity: 23%
Winds: E at 9mph
Feels Like: 87°

Your Extended Forecast


High 87°/Low 61°
Clear. Lows overnight in the low 60s.


High 90°/Low 61°
Mainly sunny. Highs in the low 90s and lows in the low 60s.


High 88°/Low 64°
Mix of sun and clouds. Highs in the upper 80s and lows in the mid 60s.
Online Features

Pet Central


Having a pet is a lot of responsibility, and we’ll help by giving you lots of tips and tricks! More >>



Our fitness articles will help teach you how to work out with gym- and home-based exercises. More >>



Enjoy the crosswords challenge in our free daily puzzles, from the harder Sunday crossword to the quicker daily. More >>



Every Sudoku has a unique solution that can be reached logically. Enter numbers into the blank spaces so that each row, column and 3x3 box contains the numbers 1 to 9. More >>

  • ALL-ACCESS: Subscribe to our e-edition and premium website at myoaoa.com.
    You can read your daily newspaper without taking a walk to the driveway.
    Look back at yesterday's newspaper, or issues from months ago with our archive feature.
    Call circulation at 432-337-7314 to sign up today.