• November 20, 2018

Allure Security Expands Its Team With a Proven Cybersecurity Marketing Executive - Odessa American: Business

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Allure Security Expands Its Team With a Proven Cybersecurity Marketing Executive

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Posted: Thursday, November 8, 2018 7:31 am

BOSTON--(BUSINESS WIRE)--Nov 8, 2018--Allure Security has hired Mikala Vidal as its new vice president of marketing. Vidal will drive the company’s go-to-market strategy, channel partner marketing, sales enablement, lead generation and communications.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181108005310/en/

Mikala Vidal has joined Allure Security as the new Vice President of Marketing. (Photo: Business Wire)

“Mikala’s track record of implementing awareness and lead-based marketing strategies for cybersecurity companies of varying sizes makes her the ideal choice to help guide the next phase of Allure’s growth,” said Mark Jaffe, chairman and chief executive officer of Allure Security. “Her discipline and focus on creating alignment between sales and marketing—both direct-to-customer and through our channel partners—will be instrumental to increasing customer acquisition in the second half of 2018 and beyond.”

Vidal has previously worked in various roles to lead and support marketing and communications efforts for cybersecurity companies like WatchDox, Waterfall Security, Exabeam, Uplevel Security, Intralinks, NSFOCUS, and Cato Networks.

Vidal is also a big supporter of advancing the success of women in technology. She has volunteered her time as marketing consultant to ChickTech, a nonprofit organization dedicated to retaining women in the technology workforce and increasing the number of women and girls pursuing technology-based careers. She’s also speaking at an event this month for Ladies Get Paid Boston, an organization that provides women with resources for career advancement, salary negotiation and professional development.

Learn more about Mikala Vidal and Allure Security here.

About Allure Security

Founded in the computer science labs of Columbia University, DARPA-backed Allure Security is on a mission to detect and stop data loss. Our patented beacon technology, embedded in decoy or real documents in operational folders, directories, cloud shares and endpoints, creates an alarm system with GPS to track data, detect early breach activity, respond with countermeasures and identify leakers and hackers. For more information, visit www.alluresecurity.com, follow on Twitter @AllureSecurity, like on LinkedIn and read the Allure Security Blog.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181108005310/en/

CONTACT: Mesmerize Consulting

Michelle Barry, 603-809-2748

michelle@mesmerizeconsulting.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT SOFTWARE SECURITY COMMUNICATIONS MARKETING

SOURCE: Allure Security

Copyright Business Wire 2018.

PUB: 11/08/2018 08:30 AM/DISC: 11/08/2018 08:30 AM

http://www.businesswire.com/news/home/20181108005310/en

© 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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