• December 9, 2019

istyle Inc., Asia’s Top Cosmetics Review Site @cosme Announces THE BEST COSMETICS AWARDS 2019 - Odessa American: Business

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istyle Inc., Asia’s Top Cosmetics Review Site @cosme Announces THE BEST COSMETICS AWARDS 2019

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Posted: Monday, December 2, 2019 9:00 pm

TOKYO--(BUSINESS WIRE)--Dec 2, 2019--

istyle Inc. (TOKYO: 3660), the Tokyo-based operator of @cosme, one of Asia's largest beauty information and review sites, announced the best of this year's beauty trends with "@cosme THE BEST COSMETICS AWARDS 2019" on Dec. 3, 2019.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191202005132/en/

@cosme THE BEST COSMETICS AWARDS emblem (Graphic: Business Wire)

About @cosme:

@cosme is a beauty information websites with a loyal user base of Japanese women. The information and reviews posted on @cosme are an invaluable resource for everyday beauty, earning the website widespread support.

About @cosme THE BEST COSMETICS AWARDS:

The awards rank cosmetics and beauty products that have had the most favorable response from consumers over the course of 2019, based on @cosme member reviews written during the year.

Created from the perspective of the consumer, the award-winning product lineup showcases goods that have attracted attention from cosmetics industry insiders alike.

The Grand Prize goes to Cezanne's "Pearl Glow Highlight"

Of all the products eligible for this year's awards, the product to receive the most positive response from consumers was Cezanne's "Pearl Glow Highlight," which won the 2019 Grand Prize. In 2019, consumers have become more aware of the condition of their skin. As a result, this year's winning lineup included many products featuring keywords like the natural "no-makeup look," the dewy "wet look" style, and the brightening "tone-up effect." To appeal to consumers, these products emphasize their effect on the finish and overall condition of the skin. This trend seems to be driven by the widespread use of photo retouching apps, which allow users to edit images in order to achieve their ideal look. As a result, consumers want their appearance in real life to reflect what they see in retouched images.

Cezanne's "Pearl Glow Highlight" exemplifies this trend. Its refined pearl shimmer gives the skin a dewy radiance that struck a chord with skin-conscious consumers. As an added benefit, this highlighter works well in combination with eyeshadow or blush, all at a low price that even tempts customers who might not otherwise use highlighter products. It also received a lot of buzz after news of the highlighter selling out went viral on social media, which factored into its popularity.

For more details about winning products, please visit:

Japanese

https://www.cosme.net/bestcosme

English

http://us.cosme.net/bestcosmeRankings

Traditional Chinese

https://jp-tw.cosme.net/bestcosmeRankings

Simplified Chinese

http://cn.cosme.net/bestcosmeRankings

Korean

http://kr.cosme.net/bestcosmeRankings

Reference

Simultaneous Announcement of "2019 UrCosme (@cosme Taiwan) THE BEST COSMETICS AWARDS"

As a member of the @cosme Group, the Taiwanese cosmetics review site "UrCosme (@cosme Taiwan)" announced its 2019 UrCosme (@cosme Taiwan) THE BEST COSMETICS AWARDS simultaneously. Much like the @cosme awards, UrCosme ranks the cosmetic products that have received the most support from Taiwanese consumers over the course of the year. This year, the UrCosme (@cosme Taiwan) Grand Prize went to Clinique's "Cheek Pop."

Click the link below for a list of other winning products:

URL: http://www.urcosme.com/beauty-awards/2019/annual

(Traditional Chinese only)

View source version on businesswire.com:https://www.businesswire.com/news/home/20191202005132/en/

CONTACT: Tomoko Noda

Public Relations Group

istyle Inc.

Tel: +81-3-5575-1286

Fax: +81-3-5575-1261

Email: istyle-press@istyle.co.jp

KEYWORD: JAPAN TAIWAN ASIA PACIFIC

INDUSTRY KEYWORD: WOMEN INTERNET ONLINE TECHNOLOGY CONSUMER COSMETICS RETAIL ENTERTAINMENT

SOURCE: istyle Inc.

Copyright Business Wire 2019.

PUB: 12/02/2019 10:00 PM/DISC: 12/02/2019 10:00 PM

http://www.businesswire.com/news/home/20191202005132/en

© 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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