PlanMasters GPS President Oscar Aguilar on Thursday morning said a new music festival is coming to West Texas and that entertainers for the event will be announced Friday.
The three-day music festival is scheduled in 2022.
Aguilar said the festival, which will be called “WTX Manifest,” can reach the level of Coachella or Lollapalooza. Aguilar said the festival can draw between 35,000 to 45,000 attendees per day.
“We want to put a major music festival that is recognized at a national level in our backyard,” Aguilar said. “We want something that West Texas can be proud of.”
During Friday’s launch party at Dos Amigos, WTX Manifest is scheduled to hold its first public announcement. There will be a promotional video and the festival will go live with all of its social media platforms and website.
Aguilar said the location and time of the festival will also be announced during the launch party. Anyone wanting to attend the launch party can purchase tickets at tinyurl.com/x7n4tnpx.
“There will be camping. There will be glamping. There will be RV parks,” he said. “There will be more details at our launch party as far as location and how to get there and what services will be provided to make it appealing for people.”
Though he didn’t go into depth about who would be performing at WTX Manifest, Aguilar said the festival will have 30 bands from various genres including rock, country, hip-hop, Latin, pop and alternative.
Aguilar said the festival is working with the same booking agency that puts together Austin City Limits. He said there’s plenty of ambition to make this festival successful.
“For our first event, it’s ambitious but it’s within our reach,” he said. “The West Texas people are ready for an event like this.”
In the wake of the Astroworld Festival that left nine people dead and hundreds of others injured, Aguilar said safety for WTX Manifest will be a top priority. He said security companies will be vetted prior to the festival and there will be EMS stationed around the venue.
“We want our attendees to feel that security presence so they know when they are walking in there that they are going to be OK,” Aguilar said. “…. We will have professionals that will look at our festival layout and ensure that we have EMT services available and exit strategies if there’s an influx of people. If there’s any sort of crowding issue, we will have emergency plans to manage those.”
