LOS ANGELES–(BUSINESS WIRE)–Feb 9, 2021–
Two Nil Holdings, an emerging global marketing services network, today announced its acquisition of St@rt, a growth acceleration consultancy founded by industry veteran, Greg Castronuovo. Prior to founding St@rt, Castronuovo was President of Zenith, Moxie, MRY – Publicis, where he was responsible for overseeing a portfolio of Fortune 500 clients including Disney Parks, Farmers Insurance and PIMCO.
Prior to Publicis, Castronuovo was President of OMD West. In this role, he was responsible for overseeing and developing OMD’s offices in Los Angeles, San Francisco and Seattle. Based in Los Angeles, he managed a portfolio of client business across nearly every category in the US and globally. Castronuovo also oversaw strategic planning, business development and operations. During his 11 year tenure, the region quadrupled in size and won many prestigious industry honors and awards including ThinkLA’s Agency of the Year award three times.
“I’m delighted to have Greg join our executive team. I’ve known Greg for over a decade as his client and as a business partner,” said Mark Zamuner, CEO of Two Nil Holdings. “Greg’s progressive and humanistic approach to management makes him a perfect cultural fit for our group. We share the same vision: a reinvention of how an ‘agency’ engages with clients and the marketplace that is made in the image of the entrepreneurs running the most disruptive DTC brands in the world.”
An award-winning marketing executive, Castronuovo is an Ad Age Media Maven with nearly 30 years of experience in marketing, media, and digital. He has worked at industry giants such as NBC, FOX, World Wrestling Entertainment, and Virgin Mobile. He was also SVP, Entertainment and Innovation for Initiative in New York. Throughout his career, Greg’s focus has always been about helping clients gain new perspectives to unlock greater returns.
As part of the acquisition, Castronuovo will join Two Nil Holdings as COO. In this position, Castronuovo will focus his attention on enhancing operational excellence across its operating assets (Juice Media, TWO NIL, and GlitchAi). He will also continue to incubate St@rt as a growth accelerator and seek out new investments and emerging technologies to add to Two Nil Holdings’s growing operations.
“Two Nil Holdings has a great foundation with a portfolio of amazing clients that continues to grow. I’m excited to help Mark and the team continue to build an ecosystem that is tailor-made for the modern day growth marketer,” stated Castronuovo. “My career has spanned various roles on the brand, publisher and agency side, and I believe it’s all culminated in our opportunity to take a fresh look at the ad agency model that meets the needs of the forward thinking brands we serve. I’m also excited to continue to build out St@rt as an innovation incubator within the Two Nil Holdings portfolio. We will continue St@rt’s mission to aggressively seek new partnerships and investments that bolster Two Nil Holdings’ capabilities and provide our clients with the most innovative and effective technology and services in the advertising industry.”
To learn more about Two Nil Holdings and its portfolio brands, visit twonilholdings.com.
About Two Nil Holdings:
Two Nil Holdings is an emerging global marketing services network. Our focus is on leveraging experience and technology to provide meaningful business and consumer insights to enable our clients to effectively scale. TNH operates through its three business units (TWO NIL, Juice Media, GlitchAi) as we combine the strategic excellence of a consultancy with media planning & buying, and decision making supported by advanced analytics. Founded in Los Angeles, we work with brands across the globe to drive business outcomes. We are committed to building an inclusive & equitable culture where everybody has a meaningful voice and growth opportunity. For more information, please visit www.twonilholdings.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20210209005272/en/
CONTACT: North 6th Agency for TWO NIL / Diana Kozak
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: CONSULTING MARKETING ADVERTISING COMMUNICATIONS PROFESSIONAL SERVICES
SOURCE: Two Nil Holdings
Copyright Business Wire 2021.
PUB: 02/09/2021 09:00 AM/DISC: 02/09/2021 09:01 AM
LOS ANGELES–(BUSINESS WIRE)–Feb 9, 2021–