Priscella Garcia began her gourmet doughnut making journey at her house.
The mother of four then set her sights on a pop-up business in downtown Midland.
Though it was her first venture into a brick-and-mortar establishment, Garcia said it didn’t quite feel like home.
“It was our own, but it wasn’t our own,” Garcia said. “There was a certain style of expectations and we had our own.”
As the coronavirus pandemic ravaged mom-and-pop businesses across the country, Garcia explained she didn’t renew her lease on the shop in downtown Midland. She instead decided to look into another business that she could make into her new home.
Garcia said she found that place and began renovations at 3614 N. Dixie Blvd.
“I’m glad that we were able to make it through COVID and stay afloat,” Garcia said. “There were times where I didn’t know if I needed to shutdown. We survived and we are happy to be here in our hometown.
“We are all about our community and we want to do some fun things and give back.”
She said she signed a three-year lease into a 2,800-square-foot building. Garcia said she plans to have a grand opening on Aug. 21.
SisterDough doughnuts are topped with bacon, potato chips, cereal, cookies, fruit and various other treats. Garcia has also begun serving coffee, lattes, cappuccinos and other baked goods, which include cookies and banana bread.
“I wasn’t looking for this much of a space, but it just felt right,” Garcia said. “It felt like we can evolve and grow. We can take away and add.”
Garcia is planning on putting a full kitchen into her new business that would not only allow her to bake and design her gourmet doughnuts but to implement brunch.
Garcia said her short-term goal is for the kitchen to be fully installed in 30 to 45 days. She said it would likely be another 60 days before brunch would begin. Garcia said she would also like to get a license to serve mimosas.
As far as long-term goals, Garica would like to open other SisterDoughs throughout West Texas.
For the last couple of months, Garcia has been learning and growing with online business hub classes offered through the University of Texas at Austin and partners with University of Texas Permian Basin.
Garcia explained that right now she’s wearing all the hats to the business and she said to make the business successful she needs to distribute those hats to other people.
“I want to hire within the next few weeks, but getting the kitchen, that’s our main goal right now,” Garcia said.
If you go
- What: SisterDough.
- Where: 3614 N. Dixie Blvd.
- On Instagram: instagram.com/sisterdough_/?hl=en
- SisterDough Facebook: facebook.com/WestTXCraftDonuts
