NationsBenefits Advances Consumerization of Healthcare with Its OTC Benefit Solution

NationsBenefits®, a leading supplemental benefits company, announced today it will guarantee delivery within two business days on all over-the-counter (OTC) product orders received by 12 p.m. ET starting January 1, 2022. The decision to begin offering guaranteed delivery comes at a time when the company is expanding its operations to include additional distribution centers as part of the business’s growth strategy and commitment to serving national, regional, and local health plans and their members.
Health plan members have the same expectations when buying OTC products as they do when shopping online. The COVID-19 pandemic has put e-commerce at the forefront of retail. Consumerism, or the consumption of goods and services, has sparked a cultural shift prompting an increase in demand across all categories. OTC products, for example, are in particular high demand and the company has seen an exponential increase in online, phone, and mail orders in the past year as a result.
“It’s critical that members with OTC benefits receive their products with the same expediency and quality they expect when shopping with the largest global retailers,” said Michael Parker, Chief Operating Officer of NationsBenefits. “We are proud to offer an unparalleled experience and introduce two-day guaranteed delivery at no additional cost to the health plans and members we serve.”
It is estimated that about 93% of Americans prefer to treat their minor ailments with OTC medicines before seeking professional care. 1 With the role of technology being a central part of everyday life for more seniors aging in place, enabling quick and convenient ordering of OTC products with fast and guaranteed delivery can have a beneficial effect on their quality of life. With NationsOTC®, order fulfillment is made simple and convenient.
NationsOTC provides CMS-compliant, OTC benefits administration services to health plans seeking an affordable, comprehensive solution in supplemental OTC services and product fulfillment. Hundreds of brand-name and generic products, health and wellness items, first-aid supplies, and a variety of foods are available with home delivery at no additional cost. The company also offers essential products like nitrile gloves, face masks, hand sanitizer, and much more to help health plans prevent the spread of COVID-19. Customizable programs complete with at-home care kits and benefit carryover are available to support members’ health and well-being.
When health plans partner with NationsOTC, their members can enjoy a modern e-commerce experience. When logging into a secure portal, which can be fully branded or cobranded for participating health plans, members have:

  • Robust search options that give them the ability to filter, sort and search by category, pricing, wallet, and more
  • Product recommendations based on individual needs
  • Expandable product detail pages complete with 360-degree images
  • Benefit tracking to see available dollars to spend on plan-approved products
  • Order tracking with carrier details and frequent status updates 

More online features are coming soon, and the company’s distribution centers will fulfill product orders around the clock, 365 days a year.
NationsBenefits is committed to improving the overall health of its customers and maximizing the quality of care and health outcomes for more than 20 million members in the U.S.
About NationsBenefits
NationsBenefits® provides managed care organizations with customizable healthcare solutions designed to help members achieve a better quality of life through a diverse offering of supplemental benefits. Our continuum of care, exceptional service delivery, and technological innovations include a growing suite of benefit offerings aimed to attract and retain enrollees while creating strategic, financial, and service-level advantages for health plans and partners. Currently, NationsBenefits is proud to provide solutions in hearing, over-the-counter (OTC) management services, Personal Emergency Response Systems (PERS), optimized companion care (OCC), and health insurance sales and services. For more information, visit
1 Source: Consumer Healthcare Products Association (February 2021) available at
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CONTACT: Michael Furstenberg
SOURCE: NationsBenefits
Copyright Business Wire 2021.
PUB: 02/22/2021 11:00 AM/DISC: 02/22/2021 11:01 AM