March of Dimes fundraiser kicks off with United Family

MIDLAND For 20 years now, the United Family and March of Dimes have partnered up to raise funds for mothers and babies.

That fundraiser continued with the launch of a donate-at-the-register campaign, which began on Tuesday and will continue until June 11.

A special ceremony was held at Market Street,t 4706 N. Midkiff Road, in Midland on Tuesday to mark the start of the fundraiser.

“We are starting our scan tag promotion which is run through the registers and it runs from June 1-June 11. The cashiers will be prompted to ask a guest if they would like to give to March for Babies and they can give any amount that they want,” Market Street in Midland store director Todd Hollingsworth said.

The money raised in the campaign will go to help mothers and babies here in the Permian Basin.

Since 2001, The United Family and its guests have raised more than $1.1 million to support the mission of March of Dimes.

March of Dimes is working in communities to reduce the rising rates of preterm birth, maternal mortality and morbidity.

“I’ve worked for united super markets for close to 20 years and I can’t remember a year where we haven’t had a scan tag promotion for March for Babies,” Hollingsworth said. “We’ve done it for a long time. We’ve always been proud supporters of March for Babies.”

It’s not just Market Street in Midland that will be taking part in the fundraiser as all United Super markets will be participating including the ones located in Odessa.

Odessa’s Market Street will also be taking part in the fundraiser.

“United Supermarkets has always been good supporters,” donor development manager for the Permian Basin March of Dimes Monica Langford said.  “This year, they’re our presenting supporter so we can’t thank them enough for what they have done to support us.”

Langford said that this year’s March for Babies walk will take place on June 12.

“It’ll be a virtual aspect of the event at 9 a.m. that people can log on to and have some live chat action. Afterwards, UTPB is hosting a safe place for people to go walk if people want to go walk with their families to support March for Babies.”

Langford said that the goal for this year was $150,000.

“What you do for March for Babies, you can form a team of your own or join someone else’s team as a walker and you raise money,” Langford said. “You can have different levels. Once you reach the thousand dollar level, you can be a circle of champion and you get a fun box just to show your support for March for Dimes and March for Babies.”


Amber Burke, pictured with her son Tripp Burke, answers questions from the media during a ceremony to mark the start of a fundraiser for March of Dimes with United Supermarkets Tuesday at Market Street in Midland. Michael Bauer|Odessa American