SAN DIEGO–(BUSINESS WIRE)–Feb 4, 2021–
Nutritious, delicious and versatile Bumble Bee tuna and salmon products are a winner in the Favorite Fish Brand category in the Allrecipes Community Choice Awards 2021.
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Bumble Bee is a Favorite Fish Brand for the Allrecipes Community of Home Cooks (Photo: Business Wire)
Allrecipes, a Meredith Corporation media brand and the world’s largest online community of cooks, helps home cooks around the globe discover and share the joy of cooking through community-driven content. The inaugural Allrecipes Community Choice Awards invited the Allrecipes community to identify their favorite brands in 58 pantry-product categories via an online survey conducted in the Spring of 2020.
“We are thrilled that home cooks around the world recognize Bumble Bee tuna and salmon products as the high-quality, front-of-your pantry staples that they are,” said Jeanine Lewis, Vice President, Brand Marketing at Bumble Bee. “As so many of us continue to spend more time at home, our seafood products meet the need for a versatile protein source that works for lunch or dinner in a variety of easy-to-prepare meals.”
The Allrecipes award comes amid a bold journey of transformation for the 120-year-old seafood company. In 2020, Bumble Bee completed an award-winning packaging re-design aimed to refresh and modernize the product packaging to emphasize messages of flavor, health and wellness. The company showcased the new design in a ground-breaking television and digital advertising campaign known as “ Yes! Bumble Bee!,” the first major advertising campaign for the brand in years. The campaign centers on touting tuna’s many benefits and asking consumers to reconsider the ways they traditionally used Bumble Bee’s products.
Bumble Bee’s canned and pouched seafood products can help provide an affordable source of seafood nutrition for consumers of all ages. Recently, the United States Departments of Agriculture (USDA) released the 2020-2025 Dietary Guidelines for Americans (DGA). The new guidelines recommend that Americans of all ages, particularly young children and pregnant women, should eat seafood at least twice weekly – an amount that less than 20 percent of Americas are currently meeting. For the first time, the Dietary Guidelines address the nutrition needs of babies and toddlers under two, recommending that seafood can, and should, be introduced beginning around 6 months of age to support brain development and immunity for babies and toddlers. For adults, seafood provides protein, calcium and vitamin D, which help strengthen bones and maintain muscle mass.
The complete list of Allrecipes Community Choice Awards 2021 winners and recipes using the winning products, as well as the survey methodology, can be found online at allrecipes.com/community-choice-awards.
ABOUT THE BUMBLE BEE SEAFOOD COMPANY
The Bumble Bee Seafood Company is passionately pursuing its purpose of feeding people’s lives through the power of the ocean. The iconic 120-year-old fishing company consistently aims to deliver delicious, healthy and affordable food to consumers while working hard to find new ways to protect the ocean and those that rely on it. Bumble Bee is firmly anchored in a commitment to connect the world to the ocean by re-defining sourcing, producing and enjoying products from and inspired by the ocean.
Bumble Bee’s full line of seafood and specialty protein products are marketed in the U.S., Canada and over 50 markets globally under leading brands including Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections® and Beach Cliff®. For more information about the company, visit TheBumbleBeeCompany.com. For product information, visit www.BumbleBee.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20210204005714/en/
CONTACT: Liz Conant
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: FOOD/BEVERAGE OTHER RETAIL RETAIL SUPERMARKET SPECIALTY
SOURCE: Bumble Bee Seafood Company
Copyright Business Wire 2021.
PUB: 02/04/2021 11:00 AM/DISC: 02/04/2021 11:01 AM
SAN DIEGO–(BUSINESS WIRE)–Feb 4, 2021–