• December 9, 2019

GUEST VIEW: Checking in on America’s Third Coast - Odessa American: Guest Columns

e-Edition Subscribe

GUEST VIEW: Checking in on America’s Third Coast

Font Size:
Default font size
Larger font size

Posted: Sunday, December 1, 2019 2:30 am

Despise the culture and public policies of the nation’s coasts? You’re overlooking something: the Gulf of Mexico.

In 2012, Joel Kotkin observed that the U.S. “economy, long dominated by the East and West coasts, is undergoing a dramatic geographic shift” toward “the urbanized, broadly coastal region spanning the Gulf from Brownsville, Texas, to greater Tampa.” Crowning it an “emerging … center of industry, innovation and economic growth,” the scholar speculated that “the Third Coast could become one of the major forces in 21st-century America.”

The trends Kotkin documented seven years ago haven’t stopped, or slowed.

Houston, which The Atlantic noted was “the first major city to regain all the jobs” it lost during the Great Recession, is the Gulf’s economic juggernaut. The urban area’s population ballooned by 17.7 percent between 2010 and 2018. Job creation is equally impressive — since Houston climbed its way back to its pre-Great Recession peak, employment has increased by more than 20 percent.

Who’s moving to Texas’ second-biggest burg? All kinds of people. In 2017, a Los Angeles Times profile found that “stunning growth and high-volume immigration” were turning Houston into “the most racially and ethnically diverse major metropolis in the country.” (“It’s really surprising to see a place like this in the South, where you consider it to be racist and xenophobic,” a high schooler from Ethiopia told reporter Brittny Mejia. “Stereotypes of Texas don’t apply here.”)

Houston’s diversity extends into its economy. Yes, petroleum is still preeminent, especially as America exports more and more of the stuff. But other industries are thriving, too — logistics, finance, manufacturing, health care and leisure/hospitality. The Greater Houston Partnership reports that the region, “driven by its business-friendly climate, high-growth population and proximity to diverse professional and corporate services talent,” is “home to more than 20 Fortune 500 company headquarters and one of the largest concentrations of U.S. headquarters locations for companies from around the world.” Luby’s, Cooper Industries, Sysco, Group 1 Automotive, Men’s Wearhouse, Waste Management and Republic National Distributing are just a few of the non-energy businesses that have made the city home.

At less than half of Houston’s population, Tampa-St. Petersburg-Clearwater will not compete for the title of the Gulf’s capital anytime soon. But that’s no reason to ignore its achievements. Population has increased by nearly 13 percent since 2010. In 2018, research by The Brookings Institution showed that in a single year, The Big Guava “jumped more than 120 spaces in a ranking of the top 300 expanding metropolitan areas worldwide.”

There is prosperity to the south and north, too. Want a job on Florida’s west coast, and you’ve got one. Fort Myers, Sarasota, Tallahassee and Pensacola each share Tampa’s unemployment rate of 2.9 percent. (At 3.2 percent, Naples is an “underachiever.”) Many of those jobs are generated by demand from affluent, unidirectional snowbirds. Earlier this year, a Bloomberg analysis of taxpayer migration from 2015 to 2016 found that “the Sunshine State was the No. 1 recipient of the wealth exodus from 18 individual states — with New York, Illinois and New Jersey combining to contribute about $8 billion to Florida’s income base.”

Moving up the coast to Alabama, Mobile is playing a major role in the Yellowhammer State’s burgeoning aerospace sector. In 2016, Airbus made the “first ever delivery of an aircraft” from its local assembly line. Now the European behemoth produces both A320 and A220 jets at the Mobile Aeroplex. Nearby, Collins Aerospace employs “more than 1,100” workers in “the manufacture and refurbishment of engine nacelles and related components.”

Are there parts of the Gulf failing to flourish? Certainly — the Third Coast is 1,631 miles long, and some spots have yet to escape what Kotkin called the region’s unfortunate legacy of exporting “people, particularly those with skills, to other parts of the United States.”

The Texas tip of the coastal crescent is marked by poverty and unemployment. McAllen and Brownsville are hurting, and have been for a long time. New Orleans, hardly in stellar shape pre-Katrina, remains at “about 80.7 percent” of the population it had before the hurricane struck in 2005.

But the Gulf’s overall health is undeniably positive. Light costs (including low/no taxes), right-to-work laws, friendly folks, and air conditioning are powerful economic-development tools.

Given its success, why doesn’t the Third Coast get the attention it deserves? Remember where the nation’s press and entertainment centers are located. The news probably hasn’t breached those solipsistic bubbles. And Gulf-dwellers, one suspects, are happy to keep their area’s good fortune to themselves.

D. Dowd Muska is a New Mexico-based writer. He wrote this for InsideSources.com.

Odessa, TX

Current Conditions

Rain Shower
Humidity: 94%
Winds: S at 6mph
Feels Like: 47°

Your Extended Forecast


High 60°/Low 35°
Cloudy, periods of rain. Lows overnight in the mid 30s.


High 48°/Low 31°
Clouds giving way to sun . Highs in the upper 40s and lows in the low 30s.


High 55°/Low 35°
Mix of sun and clouds. Highs in the mid 50s and lows in the mid 30s.
Online Features

Pet Central


Having a pet is a lot of responsibility, and we’ll help by giving you lots of tips and tricks! More >>



Our fitness articles will help teach you how to work out with gym- and home-based exercises. More >>



Enjoy the crosswords challenge in our free daily puzzles, from the harder Sunday crossword to the quicker daily. More >>



Every Sudoku has a unique solution that can be reached logically. Enter numbers into the blank spaces so that each row, column and 3x3 box contains the numbers 1 to 9. More >>

  • ALL-ACCESS: Subscribe to our e-edition and premium website at myoaoa.com.
    You can read your daily newspaper without taking a walk to the driveway.
    Look back at yesterday's newspaper, or issues from months ago with our archive feature.
    Call circulation at 432-337-7314 to sign up today.