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FLASHBACK: Cheering for the ads on Super Bowl Sunday - Odessa American: Celinda Hawkins

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FLASHBACK: Cheering for the ads on Super Bowl Sunday

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Posted: Sunday, February 2, 2014 8:15 am

Get out the hot wings and the chips and salsa and get ready to plunk down in front of the TV for Super Bowl XLVIII for the to-the-death gridiron fight between the Seattle Seahawks and the Denver Broncos.

No real favorites for me in this game. Well, there may be some West Texans on the Broncos team and we have the OHS Bronchos, so there, I’ve made my choice. But I do like the uniforms for the Seahawks a little better.

But really, I don’t watch the game since (I don’t like to admit this) I really don’t know what’s happening, but I love hanging with friends and I never miss the commercials.

This year, it seemed weird that they released the lot of them ahead of time. Last week, CNN released their top picks for today’s barrage of commercials, which include the Budweiser Puppy Bowl commercial, the Muppets stealing a car and the Full House Reunion with John Stamos and the gang reuniting for an Oikos yogurt commercial. Plus, you’re going to see movie trailers of “Noah” and “Draft Day.”

Back in the day — maybe even last year the suspense and the utter secrecy of the Super Bowl — commercials were part of the fun.

Let’s go back in time and revisit the cool commercials from the past, and then I’ll treat you to a few fun facts.

It was Apple’s iconic “1984” Super Bowl commercial that started all game day ad competition. Then, the big game was still really all about the Big Game. But when the Orwellian Apple ad launched the Macintosh, everything changed and another entertainment avenue opened up on Super Bowl game day.

And in the past 30 years, there have been some very memorable albeit hilarious ads.

How about the 1998 Pepsi commercial with the sky-diving wind surfer and the duck? Or the Doritos commercial where one or two guys are showing off their chip-eating acumen when a gal saunters in and shows them up — by catching all kinds of chips.

“Aye, Chihuahua,” the guy who played Jack in “Will and Grace” says ...

How about 2001’s Budweiser commercial that show screams into the phone “what are you doing?” Or my other favorite featuring Cedric the Entertainer accidentally drenching his date with Budweiser after shaking it up?

Then there’s the 2004 Budweiser frog commercial and the Budweiser Clydesdale donkey clip. I have to say, Bud gets the prize for the most diverse ads over the years.

And with one incredibly quick and clever missive during last year's infamous "Blackout Bowl" game, Oreo may have officially launched Twitter as the new hotspot for Super Bowl advertisers to make their biggest impact. So there will be lots of tweeting going on today.

How? 360i's media command center, in which agency creative types and executives from Oreo gathered to watch the game and to watch for any potential opportunities for Oreo to associate the dunkable treat with one of the biggest sports events of the year. The result was a sweet, positive dispatch that went viral across social media — more than 15,000 retweets and 20,000 Facebook likes — with a message that reminded everyone that Oreo is a great comfort food.

Here are some facts you spout off to your fellow Super Bowlers as y’all sit around and wait for the kickoff today.

  • Danica Patrick holds the record for starring in the most Super Bowl commercials.
  • Jay Leno shilled for Doritos for a commercial back in the late 80s.
  • Duh…the Super Bowl generates more ad revenue than all seven games of the World Series and all three games of the NCAA Final Four.
  • Alas, Jon Stewart will not be in a Super Bowl commercial this year.

Awe, really! I’m going to miss Stewart this year. He did get his two cents in ahead of time, last week by announcing there will be a shortage of the processed cheese that starts with a V — and maybe even I dare say it chile con queso?

Say it ain’t so, Jon…

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