• October 22, 2019

Odessa American: Digital Solutions

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Digital Solutions

Tap into digital products that reach readers wherever they are.



Odessa American is charging ahead in digital marketing. Today’s consumers are accustomed to accessing information at any time and from anywhere We offer a full line of digital products and mixed-media packages that help businesses reach and interact with today’s consumer.


Digital Advertising on oaoa.com

Reach over one million monthly visitors with our premium ad placements on the OA’s digital platform of web, mobile and mobile app.

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Digital Audience Extension

We target well-qualified leads by delivering advertising on over 95% of the internet. If a website has ad units we place ads on that site using a variety of targeting methods.

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Email Marketing

With no printing or postage costs, email marketing gives you the opportunity to generate new and repeat business affordably. The OA has access to a database with over 200 million names of people who want to receive promotional emails.

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Lead Generation

At the Odessa American, we realize that leads are what your marketing should create for your business. Our teamworks with you to deploy several strategies and techniques that drive leads to your business.

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Local SEO

In today’s Digital landscape it is important to be found when someone is looking for your products and services. Recent changes to Googles algorithms have made it tougher for your business to be found. No need to worry as we can get your business the exposure you need.

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Mobile Audience Extension

Mobile ad technology and creative are highly specialized, and our team of talented in-house designers is equipped to tackle these challenges. From mobile-only campaigns to crafting media and mobile strategies, we'll help bring your brand message to life.

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Mobile Geo-fencing

Many small business owners are looking for a way to precisely target the right people, especially those who are close to their place of business. Use Odessa American’s geo-fencing technology to display your advertising to potential customers near your place of business with pinpoint accuracy.

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Reputation Management

In today’s rapid online world, it is important for your business to respond to these reviews in a timely fashion and make sure you are taking care of any issues patrons may have with your company. Our online Reputation management platform makes it easy for you or us to respond to negative reviews and take care of any issues.

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Responsive Web Design

If you’re working on a digital marketing campaign and your website isn’t responsive and professional, you are losing out on business. We will get your business set up with a professional, responsive, and functional website that will help your business get found online.

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Search Engine Marketing

Pay-Per-Click is a powerful tool to quickly generate targeted visitors to your site. From researching and selecting the right keywords to organizing those keywords into an effective campaign, a winning PPC campaign will place your ad in relevant search engine results to generate clicks to your website.

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Social Lift

This platform delivers dynamic ads in real time across all devices to premium publisher networks like CNN, Fox News, and many more. The Content is pulled from your Social Media and YouTube channels maximizing your social media efforts.

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Social Media Management

Social Media keeps you front and center on interactive platforms, allowing your company to relay messages to your customer base and potential customers quickly and effectively. Leverage your presence to drive more repeat and referral business from existing customers and introduce yourself to potential customers.

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Social Visibility Program

From managing reviews to ensuring your accurate information is listed on major relevant sites, managed visibility boosts your brand, your visibility, and your SEO efforts, all while building more trust with your customer.

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Video Production

Get your message across quickly and effectively with animation video. Our team takes complex ideas and converts them into simple, fascinating stories to bring out the right response from your audience. The color, style, and pacing work in harmony with your brand to tell a great story.

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Visibility Program

From managing reviews to ensuring your accurate information is listed on major relevant sites, managed visibility boosts your brand, your visibility, and your SEO efforts, all while building more trust with your customer

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