The 15th annual Rock The Desert is returning to the Permian Basin with Skillet, the band who headlined the first show in 1999 and will take on the same role in 2014.
Set to take place on Aug. 7, 8 and 9, RTD is touting this year’s event to be bigger and better than ever before, as RTD office director Allison Tull said there are plenty of new aspects and surprises coming this year.
West Texans flock to the annual music festival for a number of reasons and because of this they have dubbed the theme “10,000 reasons.”
“There are always a lot of people who come out each year for all kinds of reasons and we thought it would be really nice to hear those stories,” Tull said.
People who have or will attend are being asked to type up or post a video of how the event has changed their lives, Tull said, which will add a new perspective for newcomers and annual attendees. Using Facebook, YouTube and other social media sites, audience members can share their story with others as soon as it becomes available on March 3.
Also new to the show this year is the ticket availability, which Tull and the members of RTD are hoping will make it easier for the community to get their tickets.
“We had about 16,000 people come last year but for 2014, we have made tickets available online and we are hoping that will make it more accessible and a lot more people will come out and enjoy the event,” Tull said.
Another new addition for the organizers is a permanent stage that has been completed, and Tull believes it will contribute a great deal to the impact the entire community in a positive way.
“I think with a permanent stage it really solidifies that we are here to stay and that we are committed to providing a fun, family friendly entertainment alternative for the community of Midland and Odessa,” Tull said.
The skate boarding competition will return again this year as well offering local skaters an opportunity to get involved with the event.
Anyone interested in competing or being involved in the competition can get more information from the website when it becomes available in March but Tull says the best way to get involved is to keep up with the social media accounts that have been set up for the event.
Familiar aspects will also be present at the festival like Town Square Media, who couldn’t divulge every detail but did say they will have a lot for the attendees.
“We will have our misting tent, water stations at the grounds, and we will also be bringing back the Midland Fire School with the fire truck,” Town Square Media Key Account Manager David Watkins said. “We will have everything we had last year and we have a few big suprises in the works as well.”
RTD will also feature a massive music line up welcoming Skillet to headline the event along with many others who will play during the weekend.
Along with with Skillet RTD will also welcome Love & Death, Oh Sleeper, War of Ages, We as Human, Veridia, Family Force 5, The Red Jumpsuit Apparatus, the Newsboys and many more who have been scheduled over the three day festival.
For many RTD is an opportunity to go enjoy live music. However, Watkins said there are many more positive impacts than just the music.
“It gives kids something to do around here while also sharing the word,” Watkins said. “This event really brings people together.”
For more information on the 15th Annual RTD event coming in August, visit the website at www.rockthedesert.com when it is updated on March 3 or call 563-3434. Tickets will go on sale beginning on March 3.