• May 4, 2016

TxDOT announces new campaign on littering - Odessa American: Traffic & Transportation

e-Edition Subscribe

TxDOT announces new campaign on littering

Font Size:
Default font size
Larger font size

Posted: Tuesday, April 2, 2013 2:07 pm

AUSTIN — You might think "Don’t mess with Texas" is just a saying, but it’s way more. It’s a call to action created by the Texas Department of Transportation 27 years ago to stop litterers in their tracks.

TxDOT announced today in a release that the state’s anti-litter campaign is getting a makeover. With a new look, "Don’t mess with Texas" is designed to appeal to young adults between the ages of 16 and 34 who were not born when TxDOT first rolled out its now world-famous litter prevention program.

'Don’t mess with Texas'" is an iconic brand and campaign that we want people to be proud of and that helps keep our state clean,” said Ted Houghton, Chairman of the Texas Transportation Commission. “It’s our shared responsibility to prevent littering and to pick up after ourselves when traveling around our great state.”

“We want to remind all Texans and visitors that trash belongs in a trash can and not along our roadways,” said Phil Wilson, TxDOT’s executive director. “That’s why trash barrels are playing a key role in the re-launch of 'Don’t mess with Texas,' our state’s most critical and successful anti-litter campaign.”

An estimated 1.1 billion pieces of trash are tossed along more than 80,000 miles of state-maintained roadways. In an effort to reduce this growing volume of litter that includes fast-food packaging, cigarette butts, candy wrappers, small pieces of paper, plastic bags and other items tossed from vehicles, TxDOT is taking "Don't mess with Texas" back to its roots by resurrecting the iconic red, white and blue trash barrels.

In the coming months, the “CANpaign” will be visible to Texans everywhere as more than 300 of these barrels will appear across the state at travel information centers, popular tourist attractions, sports venues and other high-traffic locations to remind drivers to properly dispose of litter.

Texas is home to more than 25 million people, and an estimated 1,000 people move into the state every day who may not realize that littering is against state law. Litterers can be fined up to $500 for the first offense. Repeat offenders can face fines of up to $2,000 and 180 days in jail.

“Not only is it our responsibility to pick up our trash, but doing so reduces the amount TxDOT and taxpayers spend on litter prevention efforts,” added Wilson. “In fact, our estimates show that these programs are saving TxDOT and taxpayers some $4.7 million annually.”

More information on "Don’t mess with Texas"can be found at dontmesswithtexas.org. This website features background on the campaign, research information about litter on Texas roads and highways and content to help raise awareness about the importance of litter prevention.

Most Popular

OHS Spring Football

Video from the fourth of day of spring football at Odessa High, with words...

More Featured Videos

Odessa, TX

Current Conditions

Humidity: 74%
Winds: NE at 3mph
Feels Like: 53°

Your Extended Forecast


High 86°/Low 56°


High 90°/Low 62°
A few clouds


High 91°/Low 64°
Partly cloudy and windy


High 91°/Low 64°
Windy with a mix of sun and clouds
Online Features

Pet Central


Having a pet is a lot of responsibility, and we’ll help by giving you lots of tips and tricks! More >>



Our fitness articles will help teach you how to work out with gym- and home-based exercises. More >>



Enjoy the crosswords challenge in our free daily puzzles, from the harder Sunday crossword to the quicker daily. More >>



Every Sudoku has a unique solution that can be reached logically. Enter numbers into the blank spaces so that each row, column and 3x3 box contains the numbers 1 to 9. More >>

  • ALL-ACCESS: Subscribe to our e-edition and premium website at myoaoa.com.
    You can read your daily newspaper without taking a walk to the driveway.
    Look back at yesterday's newspaper, or issues from months ago with our archive feature.
    Call circulation at 432-337-7670 to sign up today.

NCAA Men's Basketball