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Kevin Buehler|Odessa American
The Jewelry Box for Women manager Kim Smith, left, and sales associate Lena Soto, right, organize the store's luggage section Tuesday afternoon, Nov. 24, 2009, in Odessa, Texas. The store will be open for two extra hours, from 10 a.m. to 8 p.m. until the end of December.

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    Retailers brace for busiest day

    From small kiosks to big box stores, retailers are getting ready for the day after Thanksgiving sales.

    But while some will be hitting the stores early on "Black Friday," others will be ordering on the Internet from the comfort of their own homes, or, better yet, waiting until "Cyber Monday" when they can do it on work time.

    "It gets delivered to your door," Norma Wright said of online gifts. "You don’t have to deal with any people — no lines."

    And, while there’s plenty of deals to be had in "brick and mortar" stores, Wright’s daughter, Selina Ornelas, said she finds deals online as well.

    "Sometimes they’ll send you coupons," she said.

    Even though many shoppers tend to look at online only retailers like Amazon, stores will work to drive business between their buildings and their websites.

    Joshua Willis, hard line executive at Target in Odessa, said things can be a bit different between Target’s stores and website.

    "Besides free shipping, they’ll offer special deals the stores don’t carry, so there are great deals online as well," he said.

    But Willis said his store is preparing for its two-day Black Friday sale.

    "We’ve done a lot of staffing and hiring so that we can have enough people to help the guests," he said. "We’re ready."

    Target plans to open at 5 a.m. Friday for its sale. That’s the same time Wal-Mart will begin its Black Friday sale, which will feature items on sale for six hours like a 32-inch LCD high definition television for $248.

    A Wal-Mart manager, who did not identify himself, said the store would be taking extra precautions with crowds lining up for deals this year. Last year, a Wal-Mart employee at a Long Island store was killed in a reported stampede.

    The crowds don’t bother Christina Rico, who said she would be shopping at 6 a.m. Friday. She looks for deals on clothes and cameras in particular.

    Rico said shopping makes her "happy."

    Other stores were getting ready for the holiday season.

    The Jewelry Box for Women will be celebrating its first Christmas season at its new location, 2605 N. Grandview Ave., by extending its operating hours until the end of December, manager Kim Smith said.

    She said the store would help men looking for a gift for the women in their lives. The presents range from jewelry to hairpieces.

    "We have pretty sweet deals on our luggage sets and purses," she said. "We even have gift certificates, just in case you don’t know what to get."

    "And there’s always helpful staff just in case you can’t decide," employee Susan Munoz chimed in.

    Cristal Cortez of the Scent Sations by Variety kiosk in Music City Mall said she expects big sales coming up, especially on the perfume and cologne gift sets she sells.

    "Actually, that’s going to be like the busiest day," she said. "Everybody feels the rush of Christmas shopping."

    Over at Target, Willis said he plans on an exceptionally big day Friday, despite many in the area being unemployed or struggling financially.

    "I think this Black Friday will probably be the best in years, because people are looking for the bargains," he said.

    But don’t expect to see Misti Caddell out Friday.

    "I’m not that brave," she said. "I just don’t think being around that many people to save a few dollars is that important to me."


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