• April 28, 2015

Beer boom brings bigger Budweiser bulk-sale building - Odessa American: Business

e-Edition Subscribe

Beer boom brings bigger Budweiser bulk-sale building

Print
Font Size:
Default font size
Larger font size

Posted: Wednesday, December 18, 2013 5:25 pm

*Correction appended

Since the boom started, people in the area in and around Odessa began consuming another 800,000 cases of beer, according to the head of Standard Sales, the largest beer distributor in the area.

So the company needed a new facility. They broke ground Wednesday on a more than 150,000-square-foot tilt-wall concrete distribution center at the corner of JBS Parkway and Pearl Street.

CEO Lanny Layman said he expected about 4 million cases of beer to make their way to retailers through the new center every year — about a fourth of the company’s sales, which include operations in Colorado and Mississippi.

“We’ve kind of outgrown our old one,” Layman said.

The facility, which Layman estimated will cost more than $20 million, is expected to open next year. It will be more than twice the size of the current distribution center that company officials plan to sell.

Local government and Odessa Chamber of Commerce officials joined business people at the ceremony.  

Ector County Commission Armando Rodriguez of Precinct 4 that will include the new facility praised it as a mechanism to retain jobs outside the oilfield.

“It keeps jobs here, especially in Ector County, as something stable . . . that’s good,” Rodriguez said. The area along JBS, he said, keeps growing.

Guy Andrews, economic development director for the Odessa Chamber of Commerce, said it was important to keep the Standard Sales distribution center from relocating to another city in the area. It is being built on land of the Odessa Industrial Development Corporation, with a $1 million grant spread equally over five years as an incentive.

“This facility is going to be the showpiece to the new entrance of Odessa,” Andrews said, citing the city’s eastward expansion.

Standard sales began in 1952, founded by Ted Roden — brother of Tom “Pinkie” Roden, the one-time bootlegger turned businessman and power broker who built the regional “Pinkie’s” liquor chain. Primarily, Standard Sales distributes Budweiser products.

In the early days, there were two employees wholesaling about 100,000 cases of beer a year, said Frank Deaderick, a nephew of both men who retired as Standard Sales president and CEO in 2010.

Planning of a new facility actually began before Deaderick left, he said.

“Every business is associated out here with oil business, when we’re doing well,” Deaderick said.

Deaderick was at the event with his aunt, Ted Roden’s surviving wife Jan.

“I love it to death and I know Ted would too,” Jan Roden said. The facility affirmed, she said, “that we are on top.”

  • Read our e-edition
    Odessa American
  • Address: 222 E. 4th St., Odessa, Texas
  • Subscribe to our premium website and e-edition with full-length local stories, more photos, exclusive videos and complete coverage of local sports.
Online Features

Pet Central

pets

Having a pet is a lot of responsibility, and we’ll help by giving you lots of trips and tricks! More >>

Fitness

Fitness

Our fitness video product teaches you how to work out with gym- and home-based exercises. More >>

Crosswords

Crosswords

Enjoy the crosswords challenge in our free daily puzzles, from the harder Sunday crossword to the quicker daily. More >>

Sudoku

Sudoku

Every Sudoku has a unique solution that can be reached logically. Enter numbers into the blank spaces so that each row, column and 3x3 box contains the numbers 1 to 9. More >>

Gas Prices

Gas Prices

Local gas prices from over 130,000 stations in the U.S., along with maps to each location. More >>

Horoscopes

Horoscopes

Featuring sun signs, the Chinese Zodiac, a love meter, star charts, daily astro picks, daily peak time, and much more. More >>




NCAA Men's Basketball