Bull's-eye! Hit your target market with Yahoo!

OA Online, your local online news source, has teamed with Yahoo! Network to help you zero in on your local target while broadening the number of potential customers you’ll reach.

“By combining the power of Yahoo! with the local savvy of OA Online, you can both broaden the field and narrow the focus of your online marketing,” said Coye Kerley, Director of Advertising and Marketing for the Odessa American.   “With Yahoo! Network, you can extend your reach in the Odessa/Midland designated market area (DMA).”

OA Online and Yahoo! target solutions let you stop guessing and start focusing on your target market. Yahoo! uses a powerful set of algorithms informed by searches, ad interactions and content consumed to help you reach huge audiences with very focused messages.

Target solutions include:

• Geographic Targeting
• Behavioral Targeting
• Demographic Targeting
• Day Parting and Other Options

OA Online’s DMA takes in 19 counties, from Lea, N.M., to Howard; from Andrews to Brewster. With geographic targeting, you can test-market specific regions or follow-up with your print ads and online ad clicks to drive your message home.

Based on extensive online interactions, including searches, page-views and ad clicks, Yahoo! Network’s behavioral targeting identifies what consumers are interested in and predicts where they are in the awareness-consideration-purchase cycle. This takes the guesswork out of your marketing campaign by allowing you to:

• Reach only the audience you want with an efficient “No waste” media buy that is accurately targeted based on consumer-declared data instead of inferred demographics
• Target multiple demographic audiences simultaneously with dynamic messages for each audience, increasing the relevance of the marketing messages and performance of the campaigns

Your Odessa American marketing consultant will work with you to make use of what you already know about your customers and map your needs to fit the behavioral targeting solutions Yahoo! offers. Not only can OA Online and Yahoo! deliver marketing messages to your best customers, but they can also partner with you to discover look-alike audiences that represent new opportunities for you.

To learn more about how OA Online and Yahoo! Network can help you find new marketing solutions, call Coye Kerley at 432-333-7603 or Sean Maggio at 432-333-7704.